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Separating a bioreagent supply company from the pack — and giving a brand
headroom to grow: Positioned to compete more effectively around its core strength
in kinases, a class of enzymes of great interest to biological researchers,
Upstate drove its advantage home with a powerful, well-integrated brand
communications program expressing a distinct visual and written personality.
With a lively, focused and sophisticated market presence, Upstate's reputation
has grown along with its revenues — impressively.
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