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With a revitalized image and voice, Qualcomm's BREW brand dramatically raised
its profile in the global wireless services marketplace in 2003. BREW's bold
new identity signaled its determination to gain a strong footing against an
entrenched competitor — as well as its keen desire to connect with the youthful,
independent-spirited software developers who are instrumental in driving its
success. Targeting manufacturers and service providers as well, a versatile
launch program made BREW's superb technology and unique, end-to-end solution
compelling as well as easy to understand.
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