 |
Over a six-year period, Invitrogen grew from a niche provider of reagents for
microbiology to one of the research industry's most powerful players. Along the
way, the company amassed unprecedented brand equity, first with ads that
transformed how its industry communicates and then with a strategic platform
that shaped the sum of its communications. At every stage, Invitrogen acquired
the guidelines and resources to tell its story seamlessly, and to retain the
trust and goodwill of its rapidly growing audience of academic and corporate
researchers.
|
|
|
|
|
