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At the height of the dotcom era, a raft of Internet service providers saw the
opportunity to differentiate — and drive margins — by offering specialized services
targeted to big business. New Jersey-based Exario was one with a particularly
bold plan: to court corporate leaders in nearby Manhattan with secure, high-bandwidth
virtual private network-building capabilities. Renamed, repackaged and armed with
a sophisticated arsenal of communications tools, the company achieved the high-profile
presence it sought.
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